Peace is associated with the Lord’s character (Rom 15:33, 16:20; 1 Cor 14:33; Phil 4:9; 1 Thess 5:23; 2 Thess 3:16; Heb 13:20) and it comes from his actions (Lev 26:6; Num 6:26; Ps 4:8,
29:11, 85:8; Prov 16:7; Isa 26:12; Luke 2:14; Rom 1:7). One of the Holy Spirit’s fruits is peace (Gal 5:22). Elsewhere, the Bible links peace with positive attributes (Ps 37:37, 85:10;
Prov 12:20; Isa 52:7, 54:10, 55:12; Rom 8:6, 14:17, 15:13; Heb 12:11; James 3:17–18; 1 Pet 1:2; Jude 1:2) and is something Christians should obtain (Ps 34:14; Mark 9:50; Rom 12:18,
14:19; Eph 4:3 NLT; Phil 4:7 NLT; Col 3:15; 2 Tim 2:22; Heb 12:14; 1 Pet 3:11) from God (Job 22:21; Isa 26:3; Acts 9:31) and by following the Bible (Ps 119:165; Prov 3:1–2; Isa 54:13).
Jesus is the “Prince of Peace” (Isa 9:6), and he gave his followers peace (Isa 53:5, 66:12; Mark 5:34; Luke 1:78–79, 7:50; John 14:27, 16:33, 20:19; Acts 10:36; Rom 5:1; 1
Cor 1:3; 2 Cor 1:2; Gal 1:3; Eph 2:13–17; Col 1:20). Fittingly, Christ praised peacemakers (Matt 5:9). Ultimately, peace will forever reign on the
New Earth (Isa 32:17–18). Therefore, the Bible views peace as theologically righteous. “The Pro-Peace Principle” recognizes that God views peace as virtuous and
desirable and that anything that brings it should be seen as honorable and worth pursuing. Our ministry utilizes “The Pro-Peace Principle” to promote
alternatives to the exploitation of animals in entertainment, fashion, experimentation, and food.